I have always made my disdain from Samsung’s business practices obvious to everyone, not because I hate the company but because I know it constantly squanders its potential with stupid decisions. This time, the company’s second-quarter earnings are actually in line with their previous predictions though that I am still undecided on whether that is a good or bad thing as they are quite disappointing once again.
The company’s net profit fell eight percent overall year-on-year to $4.93 billion while their sales went down 7 percent at $41.7 billion. Its operating profits in the mobile division fell to $2.4 billion from last year’s $3.8 billion and the second half of 2015 is not looking great for the company, especially considering the fact that Apple is also going to release its new iPhone versions during that same period and Samsung will undoubtedly lose some potential sales to them.
According to recent reports, one of the main reasons why Samsung experienced this drop is because it failed to anticipate the high demand of the Galaxy S6 Edge and could not supply enough units. As a direct result, the company will be “adjusting” the price of both the Galaxy S6 and the Galaxy S6 Edge which really means that they will be discounting them to convince those on the fence. And now that even more competition on the Android market is on the table with Motorola, OnePlus and even Xiaomi taking a larger piece of the mobile markets, Samsung is once again in big trouble.