The ‘Rufus Cuff’ wants to end the smartwatch era by strapping a phone to your wrist

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In a time where most manufacturers design their products to be elegant, thin and unobtrusive, someone has just launched a new wearable devices that looks like a small smartphone that straps onto your wrist. The bulky “Rufus Cuff”, which finished its Indiegogo campaign in 2014, is now available for pre-orders starting at $249.

Rufus Labs, the company behind the wearable, says that the Cuff “ends the era of the watch and ushers in the wrist communicator”, a bold statement for what they are trying to accomplish here. The Rufus Cuff features a 3.2-inch display with 400 x 240 resolution, a TI Cortex A9 processor, a front-facing camera, GPS, Wi-Fi, Bluetooth and a 1,175 battery that will last for one to two days depending on usage. The most important thing about the device is that it runs on full Android 4.4 KitKat and its dual microphone combined with the built-in speakers allow you to place calls exactly like you would in a smartphone though talking to your own hand may seem a tad stranger.

With everyone calling the Rufus Cuff a “tablet for your wrist”, it seems like the company’s ideas have certainly gone through to the audience. Speaking to USA Today, Rufus Labs CEO Gabe Grifoni said that the company’s wearable will replace the need for separate smartphones and smartwatches and instead bridge the gap in an all-in-one device. The problem is that the Rufus Cuff would be mediocre at best if we looked at its individual elements and the price is not exactly low, ranging from $249 for 16GB of storage to $399 for the full package.