The many uses of virtual reality are still undiscovered but at least one company is ready to use the tech in advertising. More specifically, Nike has teamed up with Brazilian soccer star Neymar Jr. for a virtual reality video that shows us the future. The video can be watched with a Google Cardboard headset or with pretty much any monitor as one of YouTube’s new 360 clips.
The video, which you can watch above, puts you in the shoes of Neymar so that you can see what it is like to move around in a football field, dribble the ball around and finally score a goal as thousands of virtual fans cheer on. Everything in it is obviously faked and staged but that does not take away from the experience of the virtual reality clip, even if you are watching it without a headset.
When simple, incredibly cheap devices like Google Cardboard can provide us with such unique experiences, it is easy to imagine the potential of powerful VR headsets like the Oculus Rift or Sony’s Project Morpheus. While advertising may not be the best example of fun VR experiences, the fact that companies like Nike have already embraced the technology gives me a lot of hope for its future.