Mission Statement Software 2.0

Mission Statement Software - Mission Statement Software (Strategy, Managem

Mission Statement Software (Strategy, Management);
A strategic plan starts with a clearly defined business mission.
Mintzberg defines a mission as follows:
?A mission describes the organisation?s basic function in society, in terms of the products and services it produces for its customers?.
A clear business mission should have each of the following elements [see element(s)]:

What role does the mission statement play in marketing planning?
In practice, a strong mission statement can help in three main ways:
? It provides an outline of how the marketing plan should seek to fulfil the mission
? It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission?
? It provides an incentive to implement the marketing plan

Mission Statement Software 2.0 is licensed as Shareware for the Windows operating system / platform. Mission Statement Software is provided as a free to try download for all software users (Shareware).